Driving to the recording studio a few weeks ago I was pulled over by the police. Apparently the officer thought I was talking on my cell phone while driving – I wasn’t.
If he had known what it looked like he probably wouldn’t have pulled me over.
This is my cell phone:
This little cell phone has served me well over the (many) years and as you can see, it’s been well loved. But now, I fear, the end is drawing near. It is time to cell its soul and seal its fate with the other jumbo mobile phones in cell phone heaven. Remember them? You didn’t have to go to the gym for a week after talking on them. Plus they came with the bonus feature of being able to poke someone’s eye out with an antenna the size of a ski pole. My parents had a “car phone” that had to be charged for a week and then the battery would last about an hour in good weather. It sat on the floor of the passenger side taking up as much room as a small dog. Less furry though. Usually.
This week exploring a new cell phone was just the tip of the iceberg. Week 4 of our Music Success in Nine Weeks Songwriters Challenge urges us to plunge into Social Media. I decided to start by navigating through my current social media sites (that I remember the password for!), adding Wild Blue Yonder (see Week 3) to the background as I surfed:
I also splashed for the first time into:
How do I feel now? A little blurry. Like I have saltwater in my eyes and it’s time for a pina colada.
Last week @ the Songwriters Association of Canada’s Songposium Brian Thompson (Digital Strategist) spoke of the 80/20 rule. He encouraged us to create great content with our tweets or posts 80% of the time, and pitch/market ourselves only 20% of the time. That means that if you are sending out 10 tweets a week, only 2 of them should be to market/promote yourself. Granted, you’re marketing yourself all the time with awesome content, but keep the pitching on the down low.
This makes a lot of sense to me. The tweets I pass over with glazed eyes are those that are all pitch and no fun. Those that keep me coming back for more are colourful, interesting, funny, heartwarming or relevant to me (i.e., a direct message). They have that special little something that makes me smile or gives me energy. Some tweets make you feel like you just stepped into a pair of warm and fuzzy socks and there’s a blizzard outside.
The icebergs aren’t melting. We are flowing in a wild and rapidly changing, cyber ocean. I must go now. I have to find my flippers, update my sidestroke and sidebar and anchor a cell phone data plan – sans-vintage.
P.S. I feel like a kid in the schoolyard asking you to Like Me on Facebook but I will smile all through recess if you do. 😀