Raise your hand if the first thing you think of when you hear the word “funnel” is the keg party you should have avoided during your 1st year of college or university. Raise your other hand if you think of the keg party AND decadent funnel cakes with vanilla ice cream on top. Raise your left foot if…well, never mind.
We have stepped into Week 8 of the Canadian Songwriters Social Media Challenge. This week we are thinking about funnels, not the keg party or dessert kind I’m afraid, but income funnels that stream continuing financial success for us, through our music, or through a multitude of other channels available to the imaginative songwriter, turned marketing genius.
I have a confession to make. For a long time I never wanted to mix my songwriting (a.k.a. my art, my craft, my passion, my love), with making money. When I write it down here it sounds absurd. Why wouldn’t I? Logically I know there’s absolutely nothing wrong, and actually, everything right about making money doing what you love. But it’s taken me a long time to reconcile this idea within myself.
Why? I’m not totally sure. Perhaps I adopted long-held beliefs that work isn’t supposed to be fun. Or maybe I believed that artists are not just hungry, they’re starving! (For funnel cakes maybe!?) Perhaps I thought money was an ugly topic that was better to avoid altogether. Maybe I never wanted to “taint” my art by feeling like I was trying to “get” anything from anyone…. The list goes on.
Thankfully I’m recognizing these beliefs aren’t serving me any longer and I’ve been coaching myself into better feeling thoughts about making money. It’s been a relief. I know that when I feel great about money, and know deep down that it’s GOOD for me to receive it, that’s when the abundance funnel will really start to flow.
Although this chapter focuses on creating a continuum plan for fans to hook into, so they will buy products and services from me over and over again, I’ve backed up a bit. I don’t believe we can genuinely receive much from the outside world before we’re willing to receive it within ourselves. Therefore I’ve started the continuum plan within myself first. Building this foundation, allowing abundance in, and truly believing I’m worthy of receiving it, is where I’m beginning. I’m calling this my inward continuum program.
I started with affirmations. I’ve learned that affirmations work when you really FEEL the essence behind the phrase. Rattling off the words unconsciously doesn’t work (trust me I’ve tried it). It’s also good to keep the affirmations positive and in the present, similar to how we wrote down our goals in Ariel’s Week 1 process. Some examples:
Repeating and soaking up the good vibes in these affirmations have been a little like positive-thought boot camp. I know it’s working because I’m feeling better and better about making money. Before Jim Carrey had ‘made it’ he carried around a $10 million dollar cheque in his pocket, hoping, or perhaps knowing, one day he would cash it. Don’t underestimate the power of thought, visualizing your goals and imagining them as if they’re really happening NOW.
(Side Note: I’ve been so inspired by Karyn Ellis’ blogs I’ve added a few colourful affirmations here.)
When I think about music, money and service as an exchange of energy, I know that everyone wins. Fans win when I sell my music (or other avenues to generate revenue that they want to buy). I win when they bless me with their cash. People will only pay for what they believe has value to them so my next step is to create my “outward” continuum program, alongside my continuing inward continuum program. Dare you to say that 5 times really fast. 🙂
A few ideas I have for future income streams are: Contests, STAGEIT (check it out – it’s an online platform for streaming live shows. Your fans can even tip you for a show you play online – kind of like Skype for your fans!), Handmade Songs & Song of the Month Club for special VIP fans.
To sum up, my Inward Continuum Program involves:
Daily affirmations and positive-thought boot camp
Writing down my financial goals each month and reviewing them (and keeping them positive and in the present)
Meditating on how I can best serve in a way that feels joyful & fantastic for me while keeping my ears peeled for what my fans crave
Ideas for my Outward Continuum Program:
Contests (at shows as well as through my newsletter)
StageIt Online Shows (4 times/year)
Song of the Month Club for VIP fans that are in the club!
See you soon for the final Chapter (but certainly not the final frontier!) – Week 9!!!